MARKET PANEL: October 3th 3-5pm at Hall4 FruitForum at IFEMA Madrid

INNOVATION PANEL: October 5th 10h30-12h00PM Hall5 Foro Innova

6th international congress on demand of organic products and sustainable supply

More info at and

Coordinator: Pierre Escodo, editor & consultant.

After the great success of the previous 5 editions, which received more than 400 delegates, EUROFRESH DISTRIBUTION magazine and FRUIT ATTRACTION team up again to discuss the future of organic F&V markets and other growing “value chains”.

European retail buyers and international institutions, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. Considering the latest consumer behaviours since Covid-19, how to better respond to the growing consumer demand beyond organics, for more engagement with the environment and social issues?

The session is also held on LIVEConnect and YouTube.


3:00pm – Welcome

by Pierre Escodo, EUROFRESH & ASIAFRESH Distribution editor

3:10pm – EU policy: how the Comission helps the market rebound after inflationary shock-wave

By EU-Commission, DG-AGRI, organic division delegate

3:25pm – Trends: Addressing the shifting habits of more conscious consumers

By MINTEL senior food analyst  

3:40pm – Retail & Distribution on more responsible and sustainable supplies:

By retail leaders like:

  • LIDL GERMANY supply chain manager
  • CARREFOUR development & CSR manager  
  • COOP SWISS organic F&V sourcing division  

4:10pm – Climate friendly & circular economy: other winning strategies

  • Climate friendly measures embraced by the Mediterranean producers, by ECOVALIA delegate
  • How to improve the sustainability of the supply chain: by GLOGALGAP technologist
  • On the field: which more effective foot print approach or certification?


October 5th 10h30-12h00PM Hall5 Foro Innova

10:30 – How networking is key on R&D: successful programs

Private and EU sponsored research programs, latest developments: such as BIOFRUNET, FIBL, KIMITEC.

11:00 – Post-Harvest innovation: the keys for new market access and 0 food-waste

By Post-Harvest leaders

Organised by:


In collaboration with:




This post is also available in: Spanish