Tuesday 23rd October 3-6PM
Hall 6, IFEMA Madrid

Eurofresh Distribution team up with Fruit Attraction to organise Biofruit Congress

A major new organic fruit congress is to be added to the sector’s calendar: the Biofruit Congress. The event, organised in partnership by Eurofresh Distribution and Fruit Attraction, and with the collaboration of Proexport, will be held on Tuesday 23rd October 3-6PM in Hall 6 of IFEMA, Madrid.

The congress will feature a series of presentations and discussions involving leading European buyers and international institutions. Key players in the industry will share their views and strategies on how best to fuel the organic market phenomenon through the different channels and in the various kinds of economy.

The first session of the afternoon will focus on the strategies that can best satisfy the diverse needs of European “flexitarians” and the related emerging global demand. The second session will examine the competition between specialised organic retail chains and discounters riding the organic wave. The third session will explore the best added “value-chains” beyond organics, with a focus on seasonality, certifications and soil cultivation techniques, as well as on the regulatory issues which are driving changes.

Leading suppliers, retail buyers and institutions will be sharing their views and strategies on how to fuel the organic market phenomenon with different channels and including developing economies

PROGRAMME

1 / WHICH STRATEGIES TO SATISFY THE DIVERSE EUROPEAN FLEXITARIANS AND THE EMERGING DEMAND GLOBALLY

Worldwide opportunities of growing organic demand

By Pierre Escodo, EUROFRESH DISTRIBUTION editor

New EU regulation & global approach on the regulatory frameworks, which new constraints & opportunities

By Michel Raynaud, ECOCERT Vice-President & EOCC chairman

Which strategies to satisfy the diverse European flexitarians and the emerging demand globally,

By Tea Thaning, EUROMONITOR INTERNATIONAL senior food analyst

2 / SPECIALIZED RETAIL CHAINS AND DISCOUNTERS COMPETING ON THE ORGANIC WAVE

The revolution of the specialized distributors for organic food

By David Siffert (BIOCOOP head of F&V division) & DENNREE Germany

The new strategy of the discount chains to seduce consumers

By Jose Tienda, REWE GROUP head of Campiña Verde organic sourcing division

3 / WHICH BETTER ADDED VALUE-CHAINS BEYOND ORGANICS

Seasonality and soil cultivation regaining in popularity.
Which better sustainable stake for local and overseas growers, 0 residues, like fair trade, biodynamics or carbon neutral.
Regulatory issues which are driving changes (The new EU rules VS higher private standards) …

By Miguel de Porras FIBL EUROPE director, latest comparative research on quality standards

By Eduardo Tilatti, DEMETER INTERNATIONAL certification manager Spain & Latin America

By Anton Carra, BRIO SPA (ALEGRA GROUP) commercial director

By Stefanie de Kool-Kleur PLANET PROOF program manager for F&V

By Bruno Vila COLLECTIF NOUVEAUX CHAMPS (0 residue) chairman

Organized by:

 

In cooperation with:

 

Oficial Sponsors:

 
 

This post is also available in: Spanish