MARKET PANEL: October 4th 3-5pm at Hall4 FruitForum at IFEMA Madrid

INNOVATION PANEL: October 6th 10h30-12h00PM Hall5 Foro Innova

5th international congress on demand of organic products and sustainable supply

October 4th 3-5pm at IFEMA Madrid

More info at and

Coordinator: Pierre Escodo, editor & consultant.

After the great success of the previous 4 editions, which received more than 400 delegates, EUROFRESH DISTRIBUTION magazine and FRUIT ATTRACTION team up again to discuss the future of organic F&V markets and other growing “value chains”.

European retail buyers and international institutions, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. Considering the latest consumer behaviours since Covid-19, how to better respond to the growing consumer demand beyond organics, for more engagement with the environment and social issues?

The session is also held on LIVEConnect. You can watch on YouTube the previous online session of 2021.


3:00pm – Welcome

by Pierre Escodo, EUROFRESH & ASIAFRESH Distribution editor

3:10pm – Europe: 40 years of sustainable F&V production and demand. What’s next?

by Tomás García Azcarate, IEGD-CSIC deputy director & European expert

3:25pm – Trends: Addressing the needs of conscious consumers in Europe

by Simona Bernatonyte,  EUROMONITOR INTERNATIONAL senior food analyst

3:40pm – Retail & Distribution on latest strategies with organics and sustainable sourcing

by Alexandra Farnos,NATURKOST SCHRAMM supply chain manager

by Sophie Pagnon, ECOVERITAS development & CSR manager

by Campiña Verde, REWE GROUP organic F&V sourcing division

4:10pm – Sustainability: how to get a more climate-friendly supply

Growers making sustainability a reality

by Christopher Abram, G’S ESPAÑA technical director, PROEXPORT member

Mediterranean Organic Production and Climate Change

by Diego Granado Cumbres, ECOVALIA´s General Secretary

How to improve the sustainability of the supply chain

by René Capote, GLOGALGAP technologist

On the field, how to reduce impact with more productivity & resistance

by Alejandro Pascual,  SYNGENTA SEED crop specialist


October 6th 10h30-12h00PM Hall5 Foro Innova

IPM and Post-Harvest innovations: key advances for the future

10:30 – How networking is key on R&D: successful programs

BIOFRUITNET an example of good practices and networking

by Evelyne Alcazar, ECOVALIA´s International Manager

HLB: how to protect Europe from citrus greening

by Salvador Garibay, by FIBL international expert

11:00 – Post-Harvest innovation: the keys for new market access and 0 food-waste

por Duncan Aust, AGROFRESH Chief Technology Officer

by Gino Ansaldi, BION commercial manager

by Jorge Bretó, CITROSOL CEO

by Javier Biel, SANIFRUIT CEO

Organised by:


In collaboration with:




This post is also available in: Spanish