Wednesday, October 24th. 4-7 pm
Fruit Forum (Hall 6), IFEMA Madrid.

Eurofresh Distribution and Fruit Attraction, in cooperation with Proexport, invite all the participants from all over the world to attend ‘Biofruit Congress’ on October 24th in Ifema, Madrid (Spain). The event will include prompt keynote presentations, oral talks and debates on the new EU regulations, global trends, retail opportunities and future demand for organic fruits and vegetables.


15:00 h. / Register of assistants

At Fruit Forum (Hall 6). Entrance to the Congress is free with online registration (remember that you must have a professional accreditation to access the fair)

16:00 h. / Inauguration of BioFruit Congress

Opening by Raul Calleja, director of FRUIT ATTRACTION & BIOFOOD MADRID SHOW.

Moderates Pierre Escodo editor & consultant EUROFRESH DISTRIBUTION

1 / Global trends & its impact of the new regulation:

16:10 h. – The new EU regulation on Organics: what future impact will it have on the market and for the producers? More democratic or restrictive?

By European Commission, Deputy Head of Unit B.4 Organics, Elena Panichi.

16:30 h. EU & global demand for organics, perspectives FIBL & IFOAM-Organics

by International Expert Julia Lernoud.

16:50 h. Certification & regulatory diversities in a global market: how to unify audit criteria, reduce unfair competition and explore commercial opportunities?

by CAAE director or certification Juan Manuel Sánchez Adame.

2 / Retail panel, where are the major consumers? What demand will the have in the future?

17:10 h. Consumers & Retail panel analysis, in-depth market trends

by Kantar analyst, Ed Griffiths.

17:30 h. Spanish & French market trends & opportunities with the retail sector and other specialized channels

by Socomo & Carrefour Spain F&V director, Eugenio Morales.


17:50 h. Swiss market for organic & sustainable fruit and vegetables

by Coop Genossenschaft Sustainability & Brand Manager, Katja Bahrdt.

3 / Debate on the demand for more value-added beyond organics: like convenience, fair trade, biodynamics, local, carbon neutral, zero residue, vegans, flexitarians, gluten-free, non-GMO, Halal …

18:15 – 18:45  h.

The experience of specialized distributors and organic producers like:

Campiña Verde Organic Sourcing division of Rewe Group

Eosta sales manager, Jeroen Plesman

Kernel Export Chairman & Proexport board member, Jose Antonio Cánovas

Naturland CEO, Steffen Reese

4 / Closure & cocktail

18:45  h.

With EUROFRESH DISTRIBUTION celebration of its 20 years anniversary.

Organized by:


In cooperation with:



Oficial Sponsors:


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