MARKET PANEL: October 3th 3.00pm-5.00pm at Hall4 Fruit Forum at IFEMA Madrid

INNOVATION PANEL: October 5th 10.30am-12.00pm Hall5 Fruit Next 5

6th international congress on demand of organic products and sustainable supply

The 6th BIOFRUIT CONGRESS  will take place during Fruit Attraction 2023. The congress is organised each year by Eurofresh Distribution and IFEMA in collaboration with ProexportFIBLEcovalia and AREFLH.

After the great success of the previous 5 editions, which received more than 400 delegates, EUROFRESH DISTRIBUTION magazine and FRUIT ATTRACTION will be teaming up once again to discuss the future of organic F&V markets and other growing value chains.

European retail buyers and international institutions, will discuss the best strategies for fueling the organic market phenomenon in Europe and globally. Considering the latest consumer behaviors since Covid-19, how to better respond to the growing consumer demand beyond organics, for more engagement with the environment and social issues?

Coordinator: Pierre Escodo, editor & consultant.


3:00pm – Welcome

by Pierre Escodo, EUROFRESH & ASIAFRESH Distribution editor

3:10pm – Demand & Supply Chains: How to regain profitability and boost consumption

by FIBL expert Michael Curran

by A-INSIGHTS expert Miriam vd Waal

3:40pm – Retail & Distribution leaders: How a holistic approach can help promote the category

by ECOVERITAS head of marketing Sophie Pagnon


4:15pm – Water & Social Challenges: How to communicate effectively about and ensure more responsible sourcing


by PROEXPORT Chair of the Lettuce Committee & PRIMAFLOR Corporate Director Cecilio Peregrin

by WWF Agriculture Delegate Felipe Fuentelsaz

by GLOBALG.A.P. – GRASP & SPRING standard expert Nolan Quiros


October 5th 10h30-12h00PM Hall5 Fruit Next 5

IPM and Post-Harvest innovations: key advances for the future

10:30 – How IPM solutions are key to improve sustainability particularly with field-crops

by expert of BIOLINE Manuel Gomez

by  CERTIS BELCHIM head of food chain Pedro Juan

by expert of KIMITEC Camilo Chacón

by expert of KOPPERT ESPAÑA Valter Ceppi

11:00 – Post-Harvest Innovation: The keys for market access and for reducing food-waste & carbon footprint

By Post-Harvest leaders

Organised by:


In collaboration with:




This post is also available in: Spanish