MARKET PANEL: October 4th 3-5pm at at Hall6 IFEMA Madrid

INNOVATION PANEL: October 6th 10h30-12h00PM Hall5 Foro Innova

5th international congress on demand of organic products and sustainable supply

October 4th 3-5pm at IFEMA Madrid

More info at and

Coordinator: Pierre Escodo, editor & consultant.

After the great success of the previous 4 editions, which received more than 400 delegates, EUROFRESH DISTRIBUTION magazine and FRUIT ATTRACTION team up again to discuss the future of organic F&V markets and other growing “value chains”.

European retail buyers and international institutions, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. Considering the latest consumer behaviours since Covid-19, what better way to respond to the growing consumers demand for organic products and beyond, regarding engagement with the environment and social issues?

The session is also held on LIVEConnect. You can watch on YouTube the previous online cession of 2021.


3:00 pm – Welcome by Pierre Escodo EUROFRESH editor.

3:10 pm – Regulations: EU policy, how organic produce are becoming strategic

By European Commission delegate (DG AGRI) or professional organization

3:25 pm – Consumer & Retail trends: how the organic distribution channels are changing


3:40 pm – Retail & Distribution on latest strategies with organics and other sustainable sourcing:

By retail leaders like:

French organic chain’s sourcing director like BIOCOOP

German retail leader like REWE GROUP director of F&V sourcing,

4:10 pm – Sustainability: how to improve footprint crop protection network

Spanish organic leaders and European organizations like ECOVALIA, FIBL on how to improve the sustainability of the supply chain, like FootPrint monitory or new PlanetScore approach.


Organised by:


In collaboration with:




This post is also available in: Spanish