Eurofresh Distribution team up with Fruit Attraction to organise Biofruit Congress

A major new organic fruit congress is to be added to the sector’s calendar: the Biofruit Congress. The event, organised in partnership by Eurofresh Distribution and Fruit Attraction, and with the collaboration of Proexport, will be held on Tuesday 23rd October 3-6PM in Hall 6 of IFEMA, Madrid.

The congress will feature a series of presentations and discussions involving leading European buyers and international institutions. Key players in the industry will share their views and strategies on how best to fuel the organic market phenomenon through the different channels and in the various kinds of economy.

The first session of the afternoon will focus on the strategies that can best satisfy the diverse needs of European “flexitarians” and the related emerging global demand. The second session will examine the competition between specialised organic retail chains and discounters riding the organic wave. The third session will explore the best added “value-chains” beyond organics, with a focus on seasonality, certifications and soil cultivation techniques, as well as on the regulatory issues which are driving changes.