15:00 h. / Register of assistants
At Fruit Forum (Hall 6). Entrance to the Congress is free with online registration (remember that you must have a professional accreditation to access the fair)
16:00 h. / Inauguration of BioFruit Congress
Opening by Raul Calleja, director of FRUIT ATTRACTION & BIOFOOD MADRID SHOW.
Moderates Pierre Escodo editor & consultant EUROFRESH DISTRIBUTION
1 / Global trends & its impact of the new regulation:
16:10 h. – The new EU regulation on Organics: what future impact will it have on the market and for the producers? More democratic or restrictive?
By European Commission, Deputy Head of Unit B.4 Organics, Elena Panichi.
16:30 h. EU & global demand for organics, perspectives FIBL & IFOAM-Organics
by International Expert Julia Lernoud.
16:50 h. Certification & regulatory diversities in a global market: how to unify audit criteria, reduce unfair competition and explore commercial opportunities?
by CAAE director or certification Juan Manuel Sánchez Adame.
2 / Retail panel, where are the major consumers? What demand will the have in the future?
17:10 h. Consumers & Retail panel analysis, in-depth market trends
by Kantar analyst, Ed Griffiths.
17:30 h. Spanish & French market trends & opportunities with the retail sector and other specialized channels
by Socomo & Carrefour Spain F&V director, Eugenio Morales.
17:50 h. Swiss market for organic & sustainable fruit and vegetables
by Coop Genossenschaft Sustainability & Brand Manager, Katja Bahrdt.
3 / Debate on the demand for more “value-added” beyond organics: like convenience, fair trade, biodynamics, local, carbon neutral, zero residue, vegans, flexitarians, gluten-free, non-GMO, Halal …
18:15 – 18:45 h.
The experience of specialized distributors and organic producers like:
Campiña Verde Organic Sourcing division of Rewe Group
Eosta sales manager, Jeroen Plesman
Kernel Export Chairman & Proexport board member, Jose Antonio Cánovas
Naturland CEO, Steffen Reese
4 / Closure & cocktail
With EUROFRESH DISTRIBUTION celebration of its 20 years anniversary.