15:00 h. / Register of assistants

At Fruit Forum (Hall 6). Entrance to the Congress is free with online registration (remember that you must have a professional accreditation to access the fair)

16:00 h. / Inauguration of BioFruit Congress

Opening by Raul Calleja, director of FRUIT ATTRACTION & BIOFOOD MADRID SHOW.

Moderates Pierre Escodo editor & consultant EUROFRESH DISTRIBUTION

1 / Global trends & its impact of the new regulation:

16:10 h. – The new EU regulation on Organics: what future impact will it have on the market and for the producers? More democratic or restrictive?

By European Commission, Deputy Head of Unit B.4 Organics, Elena Panichi.

16:30 h. EU & global demand for organics, perspectives FIBL & IFOAM-Organics

by International Expert Julia Lernoud.

16:50 h. Certification & regulatory diversities in a global market: how to unify audit criteria, reduce unfair competition and explore commercial opportunities?

by CAAE director or certification Juan Manuel Sánchez Adame.

2 / Retail panel, where are the major consumers? What demand will the have in the future?

17:10 h. Consumers & Retail panel analysis, in-depth market trends

by Kantar analyst, Ed Griffiths.

17:30 h. Spanish & French market trends & opportunities with the retail sector and other specialized channels

by Socomo & Carrefour Spain F&V director, Eugenio Morales.


17:50 h. Swiss market for organic & sustainable fruit and vegetables

by Coop Genossenschaft Sustainability & Brand Manager, Katja Bahrdt.

3 / Debate on the demand for more value-added beyond organics: like convenience, fair trade, biodynamics, local, carbon neutral, zero residue, vegans, flexitarians, gluten-free, non-GMO, Halal …

18:15 – 18:45  h.

The experience of specialized distributors and organic producers like:

Campiña Verde Organic Sourcing division of Rewe Group

Eosta sales manager, Jeroen Plesman

Kernel Export Chairman & Proexport board member, Jose Antonio Cánovas

Naturland CEO, Steffen Reese

4 / Closure & cocktail

18:45  h.

With EUROFRESH DISTRIBUTION celebration of its 20 years anniversary.

Organized by:


In cooperation with:



Oficial Sponsors:


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