2 sessions: June 17th 3pm on Zoom & October 5th 3-5pm at IFEMA Madrid

4th international congress on organic demand and sustainable supply

2 sessions: June 17th 3pm on “Zoom” & October 5th 3-5pm at IFEMA Madrid

After the great success of the previous 3 editions, which received more than 400 delegates, Eurofresh Distribution magazine and Fruit Attraction team up again to discuss the future of organic F&V markets and other growing “value chains”. The event will be held on 2 sessions: June 17th 3pm on “Zoom” & October 5th 3-5pm at IFEMA Madrid.

European retail buyers and international institutions, including the European Commission and FairTrade International, will discuss the best strategies for fuelling the organic market phenomenon in Europe and globally. There will be analysis of the latest consumer behaviours since Covid-19. Large retailers, discounters, specialist channels and e-platforms will also share their supply chain strategies for responding to the growing consumer demand for more engagement with the environment and social issues. From 0 residue to fair trade to permaculture, industry leaders will share their experiences of “value chain” developments beyond organics.


2nd Session: 5th October 3-5pm at FRUIT ATTRACTION Madrid

Hall 4 Fruit Forum

The session will also be held simultaneously on LIVEConnect and YouTube.

Moderator: Pierre Escodo, editor & consultant

15:00 – Wellcome and latest trends since Covid

By Pierre Escodo, Eurofresh editor and consultant

15:05 – The new EU organic regulation, consumer trends and market access

By European Commission delegate of the DG AGRI, Bio Unit, Denis de Froidmont

By food expert from KANTAR Rikesh Panchmatia, market analysis on “Healthy Sustainable Futures”

By technical director of CAAE Juan Carlos Perez Montero, on export and technical issues with market access

15:50 – Retail & Distribution: on latest strategies with organics and other sustainable sourcing

By SONAE MC director of F&V, David Monteiro

By SIFAV/IDH sustainable trade initiative from the Benelux and new goals by 2025, by Chair of the steering committee Stefanie Vermaesen.

By GLOBALGAP key account manager Ami von Beyme, on GLOBALG.A.P. Smart Approach to Sustainability.

16:20 – Debate on sustainability & FairTrade: how to show local and overseas improvements

By AGROFAIR CEO Hans-Willem vd Waal.

DEMAIN LA TERRE protocol, new engagements on footprint and nutrition, by director Marc de Nale.

PROEXPORT on our sustainable programs, by technical manager Abelardo Hernandez

1st Session: 17th June 3-5pm on Zoom & YouTube

15:00 – Current situation: latest trends in European organics and third countries

By Pierre Escodo, editor of EUROFRESH DISTRIBUTION

15:05 – Consumers: how to deliver the best of organics to the most demanding consumers – a spotlight on France

By Madjid Aidh , ALTERBIO marketing manager

15:20 – Retail: distribution channel strategies in Spain & Portugal

15:20 – Retail: distribution channel strategies in Spain & Portugal

Sergio Roman, ALCAMPO head of “APC” supply chain in Spain

David Monteiro, SONAE MC head of perishables

Pablo Vilanova, MERCABARNA strategy manager

16:00 – Debate on sustainability: importance of communicating with the consumer

16:00 – Debate on sustainability: importance of communicating with the consumer

María Dolores Cano Molina, PROEXPORT Technical and Environmental Manager

Nicolas Leger, FAIRTRADE INTERNATIONAL banana expert

Organised by:


In collaboration with:


Official Sponsors:


This post is also available in: Spanish